Green Consumption: Behavior and Norms

  title={Green Consumption: Behavior and Norms},
  author={Kenneth John Peattie},
  journal={Annual Review of Environment and Resources},
  • K. Peattie
  • Published 22 October 2010
  • Business
  • Annual Review of Environment and Resources
Developing more environmentally sustainable consumption and production systems depends upon consumers' willingness to engage in “greener” consumption behaviors. Research efforts have sought to identify, analyze, and understand the “green consumer.” Initial marketing and economics research, focusing on purchasing activities, has been complemented by research from fields such as industrial ecology and sociology, providing a more holistic picture of green consumption as a process. Much of the… 
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