Greece faces up to the EU packaging regulation Businesses reveal their plans to meet the new legislative environment

  • Maria Mandaraka, Irene Kormentza

Abstract

Since the 1980s, packaging has been increasingly included in the environmental agenda. Worries about packaging waste have led governments to introduce packaging legislation and formulate waste policies. Since 1994, the Regulation 94/62/20.12.94 on Packaging and Packaging Waste provides a framework for measures to be taken in every country of the European Union to diminish the volume of packaging waste. Reports on a survey of Greek manufacturing aiming at the registration of the recent changes and trends in packaging materials used by consumer goods industries and the investigation of the main problems and prerequisites to meet the new legislative environment. Introduction During the last decade, in the framework of the globalization of production and trade under the pressure of intense competition, the traditional function of packaging, that is the containment and protection of a product from the moment of its production through storage, distribution and sale and for a certain period thereafter, has been greatly differentiated. Packaging has emerged as a very important marketing and promotional tool, especially for consumer goods, related to a shift in the purchasing criteria, mainly from the price to the quality of a product. The easy to use and appropriately designed packaging is considered a basic component of the product quality. The new and upgraded role of packaging has had a positive impact on the development of manufacturing, as well as of the services sector, and of international trade. However, the extended use of packaging, resulting from its multiple technical and economic functions, has not been free of negative impacts. Since the middle of the last decade, packaging is increasingly included in the environmental agenda. It is well known that packaging materials (paper, glass, plastics and metals) account for about 40 per cent of domestic waste and for a large and increasing percentage of the total solid waste (Feates and Barrat, 1994), in Greece ± the country specifically under study here ± (Greek Society of Recovery and Recycling, 1997) as well as in OECD countries (Vogas, 1995). The environmental scrutiny of packaging further includes its consumption of raw materials and energy for the production of such a `̀ temporary'' product. On the other hand, the remarkable change in consumers' attitude towards the environment has already had a strong effect on their attitudes towards The research register for this journal is available at http://www.mcbup.com/research_registers/emh.asp The current issue and full text archive of this journal is available at http://www.emerald-library.com

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Cite this paper

@inproceedings{MandarakaGreeceFU, title={Greece faces up to the EU packaging regulation Businesses reveal their plans to meet the new legislative environment}, author={Maria Mandaraka and Irene Kormentza} }