Great Advertising Campaigns: Goals and Accomplishments

@inproceedings{Ind1993GreatAC,
  title={Great Advertising Campaigns: Goals and Accomplishments},
  author={Nicholas Ind},
  year={1993}
}
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WHAT INCREASES AD RECGONITION?: A CONTENT ANALYSIS TO LOOK AT THE IMPACT OF HEADLINES, GRAPHICS AND CATEGORY ON PRINT ADVERTISING IN AN AGRICULTURAL PUBLICATION
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This research highlights how headlines, graphics and product category are related to print advertisement recognition and makes recommendations on future research.
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