3 Citations
WHAT INCREASES AD RECGONITION?: A CONTENT ANALYSIS TO LOOK AT THE IMPACT OF HEADLINES, GRAPHICS AND CATEGORY ON PRINT ADVERTISING IN AN AGRICULTURAL PUBLICATION
- Business
- 2007
This research highlights how headlines, graphics and product category are related to print advertisement recognition and makes recommendations on future research.
The Effects of Social Activism on Business Strategy and Revenue as Observed in the NFL and Nike Consumer Trends
- Business
- 2019
Visual literacy and manipulation
- Art
- 1994
(1994). Visual literacy and manipulation. Critical Studies in Mass Communication: Vol. 11, No. 2, pp. 180-203.