Great Advertising Campaigns: Goals and Accomplishments

@inproceedings{Ind1993GreatAC,
  title={Great Advertising Campaigns: Goals and Accomplishments},
  author={Nicholas Ind},
  year={1993}
}
WHAT INCREASES AD RECGONITION?: A CONTENT ANALYSIS TO LOOK AT THE IMPACT OF HEADLINES, GRAPHICS AND CATEGORY ON PRINT ADVERTISING IN AN AGRICULTURAL PUBLICATION
TLDR
This research highlights how headlines, graphics and product category are related to print advertisement recognition and makes recommendations on future research.
Visual literacy and manipulation
(1994). Visual literacy and manipulation. Critical Studies in Mass Communication: Vol. 11, No. 2, pp. 180-203.