Corpus ID: 1208720

Gratifications from using freemium music streaming services: Differences between basic and premium users

  title={Gratifications from using freemium music streaming services: Differences between basic and premium users},
  author={Matti M{\"a}ntym{\"a}ki and A. Islam},
  • Matti Mäntymäki, A. Islam
  • Published in ICIS 2015
  • Psychology, Computer Science
  • Online music streaming services have become popular in listening to music. Most online music streaming services employ the freemium business model. The specific gratifications from online music streaming are not well understood. Moreover, research examining the freemium model from a user experience perspective remains scant. We employ uses and gratifications theory and examine four gratifications, namely ubiquity, social connectivity, discovering new music, and enjoyment, as the predictors of… CONTINUE READING
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