Gratifications for using CMC technologies: A comparison among SNS, IM, and e-mail

@article{Ku2013GratificationsFU,
  title={Gratifications for using CMC technologies: A comparison among SNS, IM, and e-mail},
  author={Yi-Cheng Ku and Tsai-Hsin Chu and Chen-Hsiang Tseng},
  journal={Computers in Human Behavior},
  year={2013},
  volume={29},
  pages={226-234}
}
Why and how people choose to use a particular computer-mediated communication (CMC) technology is a major concern. This study seeks to address the issues by applying the uses and gratifications theory, and attempts to explore the general and specific gratifications sought from the use of three CMC technologies. Three separate empirical surveys were conducted to investigate the gratifications sought from social networking sites, instant messaging, and e-mail. Then factor analysis was undertaken… CONTINUE READING

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Mass communication research and the study of popular culture: An editorial note on a possible future for this journal

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