Gratification Discrepancies and News Program Choice

@article{Palmgreen1981GratificationDA,
  title={Gratification Discrepancies and News Program Choice},
  author={Philip C. Palmgreen and Lawrence A. Wenner and Joel D. Rayburn},
  journal={Communication Research},
  year={1981},
  volume={8},
  pages={451 - 478}
}
This study examined gratifications sought and discrepancies in gratifications obtained from network news programs in an attempt to predict news program choice. The results of both 1-test and discriminant analyses indicate that the decision to view a particular television news program is strongly related to the perception of gratifications obtained (or potentially available from) the various programs. A comparison of means indicates that such choice behavior is not a function of… 

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