Googling your genes: personal genomics and the discourse of citizen bioscience in the network age

@inproceedings{Levina2010GooglingYG,
  title={Googling your genes: personal genomics and the discourse of citizen bioscience in the network age},
  author={Marina Levina},
  year={2010}
}
In this essay, I argue that the rise of personal genomics is technologically, economically, and most importantly, discursively tied to the rise of network subjectivity, an imperative of which is an understanding of self as always already a subject in the network. I illustrate how personal genomics takes full advantage of social media technology and network subjectivity to advertise a new way of doing research that emphasizes collaboration between researchers and its members. Sharing one’s… CONTINUE READING

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