Good or Bad, We Want it Now: Fixed-Cost Present Bias for Gains and Losses Explains Magnitude Asymmetries in Intertemporal Choice

@inproceedings{Hardisty2012GoodOB,
  title={Good or Bad, We Want it Now: Fixed-Cost Present Bias for Gains and Losses Explains Magnitude Asymmetries in Intertemporal Choice},
  author={David J. Hardisty and Kirstin Caroline Appelt and Elke U. Weber},
  year={2012}
}
Intertemporal tradeoffs are ubiquitous in decision making, yet preferences for current versus future losses are rarely explored in empirical research. Whereas rational-economic theory posits that neither outcome sign (gains vs. losses) nor outcome magnitude (small vs. large) should affect delay discount rates, both do, and moreover, they interact: in three studies, we show that whereas large gains are discounted less than small gains, large losses are discounted more than small losses. This… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-10 OF 20 CITATIONS

References

Publications referenced by this paper.
SHOWING 1-10 OF 57 REFERENCES

A note on measurement of utility

  • P. Samuelson
  • Review of Economic Studies
  • 1937
Highly Influential
2 Excerpts

Dread looms larger than pleasurable anticipation

  • D. J. Hardisty, S. Frederick, E. U. Weber
  • 2012

How to measure discount rates ? An experimental comparison of three methods

  • D. J. Hardisty, K. J. Thompson, D. H. Krantz, E. U. Weber
  • 2012

Evidence for implicit risk: Delay information primes the processing of uncertainty information

  • M. T. Bixter, C. C. Luhmann
  • 2011
1 Excerpt

Similar Papers

Loading similar papers…