Good marketing helps a hospital grow.

Abstract

The marketing objective of Children's has been to educate its target markets--physicians, donors, and the community at large--about the services and facilities of the hospital. In all activities, the marketing effort has sought to publicize the hospital as a tertiary care institution, which works as a supplement to the services provided in a community hospital. If marketing involves an exchange of values, the Children's Hospital of Philadelphia offers the following value to its tarket markets: a regional referral center that seeks to meet the changing needs of both physicians and patients.

Cite this paper

@article{Falberg1977GoodMH, title={Good marketing helps a hospital grow.}, author={Warren C Falberg and S Bonnem}, journal={Hospitals}, year={1977}, volume={51 11}, pages={70-2} }