Good Times, Brought to You by Brand Modi

  title={Good Times, Brought to You by Brand Modi},
  author={Ravinder Kaur},
  journal={Television \& New Media},
  pages={323 - 330}
  • R. Kaur
  • Published 16 March 2015
  • Art
  • Television & New Media
The impending arrival of the long awaited “good times” emerged as a powerful meme in the 2014 general elections in India. The vague but exhilarating promise of good times was not only translated into catchy campaign slogans but also acquired its own fast-circulating hashtags, domain names, and strong everyday presence on social media. In this article, I open up the notion of good times through an account of #acchedin and locate it within the longer trajectory of neoliberal economic reforms. I… 

Banalities Turned Viral

Narendra Modi’s social media presence is among the most extensive for any politician in the world, including on Twitter where he currently stands second in following only to Barack Obama. With a mix

“May the Force Be With You”: Narendra Modi and the Celebritization of Indian Politics

  • S. Rai
  • Art
    Communication, Culture and Critique
  • 2019
“May the force be with you” were the Indian Prime Minister Narendra Modi’s parting words as he ended his 2014 address to a rapturous crowd of Indian Americans in New York’s Madison square garden.

Rise of the Political Right in India: Hindutva-Development Mix, Modi Myth, and Dualities

We are witnessing a global phenomenon of the rise of right-wing leaders who combine nationalist rhetoric with a claim to challenge the pernicious effects of neoliberalism. But, upon achieving power,

From Greetings to Corruption: Politicians, Political Parties, and Tweeting in India

We present an in-depth, language-centric, large-scale study of topical discussions on Twitter by 1,711 Indian politicians from 20 competing political parties in a 4-year timespan. We first show that

Ascendant India, digital India: how net neutrality advocates defeated Facebook’s Free Basics

This article analyzes the 2015 campaign by net neutrality advocates against Facebook’s Free Basics service in India, and argues that their victory can be best understood by analyzing their privileged

The innovative Indian: Common man and the politics of jugaad culture

The idea of jugaad, or frugal innovation, has gained wide popularity within policy circles and business schools as a breakthrough formula – from a quick-fix solution grown in adverse conditions to a

Antidemocratic populism in power: comparing Erdoğan’s Turkey with Modi’s India and Netanyahu’s Israel

ABSTRACT By the end of the second decade of the twenty-first century, populists have taken charge in Turkey, India and Israel, all previously heralded as exceptional democracies in difficult regions.

The Actual Gujarat Model: Authoritarianism, Capitalism, Hindu Nationalism and Populism in the Time of Modi

  • Nikita Sud
  • Sociology
    Journal of Contemporary Asia
  • 2020
ABSTRACT Gujarat is Indian Prime Minister Narendra Modi’s home State and training ground. His Gujarat Model is projected as growth and development oriented. This article shows the actual Gujarat

Twitter in the 2019 Indian General Elections: Trends of Use Across States and Parties

The use of social media as the primary means of public outreach was one of the notable features of the 2019 general elections (Press Trust of India 2019). After Prime Minister Narendra Modi’s

Snakes and ladders: rethinking social mobility in post-reform India

The question of social mobility in a terrain of increasing inequality has gained particular urgency in post-reform India. We approach social mobility not as a one-way ascent toward the top, rather as



Entrepreneurial Justice: The New Spirit of Capitalism in Emergent India

In their survey of management literature, Boltanski and Chiapello (2005) argue that the 1990s signal a new phase in the spirit of capitalism. We consider how these counter-cultural transformations

Nation's Two Bodies: rethinking the idea of ‘new' India and its other

Abstract The idea of a post-1990s re-formed India is shaped by an imaginary of a fractured body of the nation—a ‘new’ nation in tune with the neoliberal desires of a structurally adjusted world and

An Uncertain Glory: India and Its Contradictions

When India became independent in 1947 after two centuries of colonial rule, it immediately adopted a firmly democratic political system, with multiple parties, freedom of speech, and extensive

Framing the 2014 Elections

This content analysis of prime-time news bulletins during India’s election campaign 2014 in seven mainstream TV channels in Hindi and English studied the construction of development, deprivation,

Mr. Modi Goes to Delhi

This essay introduces the theme of the special issue. While elections across the globe today are mediated in the sense of being pervaded by the ambient presence and explicit deployments of varied

Making Gujarat Vibrant: Hindutva, development and the rise of subnationalism in India

Abstract A significant aspect of India's postcolonial history has been the rise of subnationalism—popularly addressed as the challenge of regionalism—which has often pitted the Indian state against

India After Gandhi: The History of the World's Largest Democracy

  • R. Guha
  • Political Science, History
  • 2007
Born against a background of privation and civil war, divided along lines of caste, class, language and religion, independent India emerged, somehow, as a united and democratic country. The story of

Beyond Belief: India and the Politics of Postcolonial Nationalism

Preface and Acknowledgments vii Introduction. Imagining Institutions, Instituting Diversity: Toward a Theory of Nation-State Formation 1 1. Moving Pictures: The Films Division of India and the Visual

Communalism, Caste and Hindu Nationalism: The Violence in Gujarat

Introduction Part I. The Background: 1. Setting the scene 2. The politics and discourse of reservations and caste Part II. The 1985 Ahmedabad Riots: The historical conjunction between caste and

Liberalization, Hindu Nationalism, and the State A Biography of Gujarat