Good Times, Brought to You by Brand Modi

@article{Kaur2015GoodTB,
  title={Good Times, Brought to You by Brand Modi},
  author={Ravinder Kaur},
  journal={Television \& New Media},
  year={2015},
  volume={16},
  pages={323 - 330}
}
  • R. Kaur
  • Published 16 March 2015
  • Art
  • Television & New Media
The impending arrival of the long awaited “good times” emerged as a powerful meme in the 2014 general elections in India. The vague but exhilarating promise of good times was not only translated into catchy campaign slogans but also acquired its own fast-circulating hashtags, domain names, and strong everyday presence on social media. In this article, I open up the notion of good times through an account of #acchedin and locate it within the longer trajectory of neoliberal economic reforms. I… 

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