Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption

@article{Yen2011GoodSO,
  title={Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption},
  author={HsiuJu Rebecca Yen and Sheila Hsuan-Yu Hsu and Chun-Yao Huang},
  journal={Int. J. Electronic Commerce},
  year={2011},
  volume={15},
  pages={89-120}
}
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