Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations

@article{Johnson2019GoodGC,
  title={Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations},
  author={Zachary Johnson and Huifang Mao and Sarah Lefebvre and Jaishankar Ganesh},
  journal={Journal of Consumer Psychology},
  year={2019}
}

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