Going with the Grain of Cognition: Applying Insights from Psychology to Build Support for Childhood Vaccination


Childhood vaccination is widely considered to be one of the most successful public health interventions. Yet, the effective delivery of vaccination depends upon public willingness to vaccinate. Recently, many countries have faced problems with vaccine hesitancy, where a growing number of parents perceive vaccination to be unsafe or unnecessary, leading some… (More)
DOI: 10.3389/fpsyg.2016.01483


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