Going social: Success in online recruitment of men who have sex with men for prevention HIV vaccine research.

@article{Buckingham2017GoingSS,
  title={Going social: Success in online recruitment of men who have sex with men for prevention HIV vaccine research.},
  author={Lindsey Buckingham and Julie R Becher and Chelsea D Voytek and Danielle J Fiore and Debora Dunbar and Annet Davis-Vogel and David S. Metzger and Ian Frank},
  journal={Vaccine},
  year={2017},
  volume={35 27},
  pages={
          3498-3505
        }
}
OBJECTIVE To compare the use of four different social media sites to recruit men who have sex with men (MSM) and transgender women to a phase 2b HIV prevention vaccine trial, HVTN 505. DESIGN Retrospective, observational study. METHODS The University of Pennsylvania HIV Vaccine Trials Unit (Penn HVTU) employed street outreach and online recruitment methods to recruit participants for HVTN 505 using a combination of national recruitment images/messages with Philadelphia-specific language and… CONTINUE READING

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