Going negative : how attack ads shrink and polarize the electorate

  title={Going negative : how attack ads shrink and polarize the electorate},
  author={Stephen Ansolabehere and Shanto Iyengar},
This study demonstrates how attack advertisements win elections. Political adverts cost millions and they now increasingly focus on the opponents weaknesses through nasty and personal attacks. Drawing on both laboratory experiments and the real world of America's presidential, and congressional races, the author shows that negative advertising drives down voter turnout, and the political consultants intentionally use adverts for this purpose. Among the authors conclusions are that negative… 

Negative Campaigning and Attack Ads

  • J. Madsen
  • Sociology
    The Psychology of Micro-Targeted Election Campaigns
  • 2019
Ideally, political discourse is a lofty, earnest, and progressive discussion of competing ideologies, disagreement over the interpretation of available data and facts, and diverging predictions. In

Campaign Advertising and Voter Turnout: New Evidence for a Stimulation Effect

Recent controversy over campaign advertising has focused on the effects of negative ads on voters. Proponents of the demobilization hypothesis have argued that negative ads turn off voters and shrink

Love is blind. Partisanship and perception of negative campaign messages in a multiparty system

ABSTRACT We study how partisanship influences the perception of directed campaign statements of varying polarity and sentiment strength. Using a crowdsourced survey experiment with German

The Divided Labor of Attack Advertising in Congressional Campaigns

  • K. Miller
  • Political Science
    The Journal of Politics
  • 2019
This article offers a theory of how party networks divide the labor of attacking opponents. Using an extensive data set of campaign advertising from the 2010 and 2012 congressional elections

The Super-Predator Effect: How Negative Targeted Messages Demobilize Black Voters

Abstract This article assesses whether messages that are framed to denigrate a politician or political entity in the eyes of a particular group – defined here as negative targeted messages –

Negative Campaigning, Fundraising, and Voter Turnout: A Field Experiment

Why do candidates risk alienating voters by engaging in negative campaigning? One answer may lie in the large empirical literature indicating that negative messages are more effective than positive

Why “Going Negative?” Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes

While negative campaigning has received increased attention, scholars have mostly focused on its effects. Studies looking at the determinants of negative campaigning remain sparse. Our article

Confirmation and the Effects of Valenced Political Advertising: A Field Experiment

There are ongoing questions in the literature and in the field about why, in spite of voter dislike, negative advertising continues to get widespread usage in politics. In a field experiment that

Beyond American negativity: toward a general understanding of the determinants of negative campaigning

This article supplements and further develops the almost exclusively American literature on the determinants of negative campaigning by analyzing the tone of the Danish parties’ election campaigns.

Going Negative, Worldwide: Towards a General Understanding of Determinants and Targets of Negative Campaigning

Abstract Little comparative evidence exists about what causes candidates to use negative campaigning in elections. We introduce an original comparative data set that contains experts’ information