Going Online? The Case of an E-Pharmacy in Jordan

  title={Going Online? The Case of an E-Pharmacy in Jordan},
  author={Saheer Al-Jaghoub and Moh'd Al-Jedaya and Hussein Al-Yaseen},
The use of ICTs by developing countries is seen as a way in which these countries can achieve their development objectives. E-Commerce is seen to provide firms in developing countries, especially SMEs, with potential benefits. However, realizing such benefits is subject to overcoming obstacles that can face some organizations venturing into online business. This paper investigates the case of a pharmacy in Jordan that has started an online business, was successful at first but then was forced… CONTINUE READING