Going Green Is Good for You: Why We Need to Change the Way We Think about Pro-environmental Behavior

@article{Prinzing2020GoingGI,
  title={Going Green Is Good for You: Why We Need to Change the Way We Think about Pro-environmental Behavior},
  author={Michael M. Prinzing},
  journal={Ethics, Policy \& Environment},
  year={2020}
}
Awareness and concern about climate change are widespread. But rates of pro-environmental behavior are low. This is partly due to the way in which pro-environmental behavior is framed – as a sacrif... 

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