Goals and perceived success of online enterprise communities: what is important to leaders & members?

  title={Goals and perceived success of online enterprise communities: what is important to leaders & members?},
  author={Tara Matthews and Jilin Chen and Steve Whittaker and Aditya Pal and Haiyi Zhu and Hernan Badenes and Barton A. Smith},
Online communities are successful only if they achieve their goals, but there has been little direct study of goals. We analyze novel data characterizing the goals of enterprise online communities, assessing the importance of goals for leaders, how goals influence member perceptions of community value, and how goals relate to success measures proposed in the literature. We find that most communities have multiple goals and common goals are learning, reuse of resources, collaboration, networking… CONTINUE READING

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