Goal priming and eating behavior: enhancing self-regulation by environmental cues.

  title={Goal priming and eating behavior: enhancing self-regulation by environmental cues.},
  author={Esther K. Papies and Petra Hamstra},
  journal={Health psychology : official journal of the Division of Health Psychology, American Psychological Association},
  volume={29 4},
  • E. PapiesPetra Hamstra
  • Published 1 July 2010
  • Psychology
  • Health psychology : official journal of the Division of Health Psychology, American Psychological Association
OBJECTIVE Several lines of research have shown that the confrontation with attractive food can trigger overeating, especially in restrained eaters. This effect may be driven by a hedonic orientation toward food which temporarily overrules the goal of dieting in the regulation of behavior. The present study was designed to provide an experimental demonstration of this effect in a naturalistic setting, and to show that reactivating the goal of dieting by a subtle prime in the environment can help… 

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