Goal priming and eating behavior: enhancing self-regulation by environmental cues.

  title={Goal priming and eating behavior: enhancing self-regulation by environmental cues.},
  author={Esther K. Papies and Petra Hamstra},
  journal={Health psychology : official journal of the Division of Health Psychology, American Psychological Association},
  volume={29 4},
OBJECTIVE Several lines of research have shown that the confrontation with attractive food can trigger overeating, especially in restrained eaters. This effect may be driven by a hedonic orientation toward food which temporarily overrules the goal of dieting in the regulation of behavior. The present study was designed to provide an experimental demonstration of this effect in a naturalistic setting, and to show that reactivating the goal of dieting by a subtle prime in the environment can help… CONTINUE READING

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