Goal!: an Exploratory Study of the Information Content in the Australian National Soccer League Websites

Abstract

No other technological innovation has captured the imagination of users with the speed and impact of the Internet. Despite this, little has been written on the Web’s use by sport organisations to enhance their service offering. This descriptive study examines Australian professional soccer team sport Websites in order to determine the content of the sites’ home page and to determine how the content relates to the elements of the marketing mix. Drawing from previous literature in online marketing and Web-based sports marketing, this paper reports on how Australian professional soccer team sport organisations are using their Websites. The results of the study revealed that Australian professional soccer team sport Websites are 'Place' oriented, as well as suggesting that these Websites are not capitalising on the ongoing interactive capabilities of the Internet to deliver interactive content that can enrich the sporting experience and help to increase fan interaction.

3 Figures and Tables

Cite this paper

@inproceedings{Carlson2001GoalAE, title={Goal!: an Exploratory Study of the Information Content in the Australian National Soccer League Websites}, author={Jamie Carlson and Philip J. Rosenberger}, year={2001} }