Go Green for the Home Team : Sense of Place and Environmental Sustainability in Sport

@inproceedings{Mccullough2016GoGF,
  title={Go Green for the Home Team : Sense of Place and Environmental Sustainability in Sport},
  author={Brian P. Mccullough and Timothy B. Kellison},
  year={2016}
}
The sport industry has a tremendous impact on the natural environment. As a result, sport organizations have implemented ways to reduce their impact ranging from energy upgrades, waste management programs, and fan engagement. However, fan engagement efforts have received mixed results to increase participation in sustainability initiatives. This paper proposes that sense of place can be leveraged using fan identification to increase participation in such initiatives, thereby decreasing the… CONTINUE READING

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A forecast for the mainstreaming of environmental sustainability

T. B. Kellison, B. P. McCullough
  • Sport & Entertainment Review
  • 2016
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