Globalization, or the logic of cultural hybridization: the case of the Korean wave

  title={Globalization, or the logic of cultural hybridization: the case of the Korean wave},
  author={Woongjae Ryoo},
  journal={Asian Journal of Communication},
  pages={137 - 151}
  • Woongjae Ryoo
  • Published 1 June 2009
  • Sociology
  • Asian Journal of Communication
This article explores a regionally specific phenomenon and logic of transnational popular cultural flow as an example to illustrate the complexity involved in the cultural hybridization thesis and the implications that it has for the debate on the globalization of culture. This article argues that the Korean wave is an indication of new global, as well as local, transformations in the cultural and the economic arena. This phenomenon especially signifies a regionalization of transnational… 
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