Global weds local

  title={Global weds local},
  author={Vamsee Juluri},
  journal={European Journal of Cultural Studies},
  pages={231 - 248}
  • Vamsee Juluri
  • Published 1 May 1999
  • Art
  • European Journal of Cultural Studies
Globalization is frequently understood in terms of social, political, economic, and cultural processes, but there is, given the epistemological critiques raised by postcolonial theory, a need to address it as a representational practice as well. This article attempts to broaden the notion of globality in audience research and cultural studies by examining the investment media audiences make in certain kinds of meaning, and by posing the global as not only ‘what the world means’, in certain… 
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