Gift Giving Anxieties as a Function of Recipient


Previous research suggests that gift giving is a form of identity presentation that enables givers to create a desired image of themselves for gift recipients. Sometimes, however, individuals experience anxiety when selecting gifts that best reflect this desired identity (Sherry, McGrath, & Levy, 1993). Furthermore, the influential power of the gift receiver can create mental stress for the giver. This stress may be reflected in greater physiological arousal and longer decision making time. The purpose of this study was to demonstrate the physiological anxiety caused by gift giving to influential gift recipients. The hypotheses were that, 1) the givers with difficult recipients, those with strong emotional significance, would display higher states of anxiety as measured by electrodermal response than those with easy recipients, those with weak emotional 11

Cite this paper

@inproceedings{Tafalla2009GiftGA, title={Gift Giving Anxieties as a Function of Recipient}, author={Richard Tafalla and Tomoko Tanaka and Elbert Sorrell and Michael G. Lawler and Susan Greene and Tomomi Sakata and Chih-Lung Lan}, year={2009} }