Getting to Know You : a Theory of Strategic Group Identity

@inproceedings{PETERAF1997GettingTK,
  title={Getting to Know You : a Theory of Strategic Group Identity},
  author={MARGARET PETERAF and Mark Shanley},
  year={1997}
}
This paper develops a theory of strategic group identitythat explains how strategic groups emerge in an industry and how they can affect firm behaviors and outcomes. In so doing, it provides a theoretical basis for the existence of strategic groups. We argue that managers cognitively partition their industry environment to reduce uncertainty and to cope with bounded rationality. Social learning theory and social identification theory are used to describe how cognitive groups coalesce into… CONTINUE READING
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