Getting to Know You : a Theory of Strategic Group Identity

  title={Getting to Know You : a Theory of Strategic Group Identity},
  author={MARGARET PETERAF and Mark Shanley},
This paper develops a theory of strategic group identitythat explains how strategic groups emerge in an industry and how they can affect firm behaviors and outcomes. In so doing, it provides a theoretical basis for the existence of strategic groups. We argue that managers cognitively partition their industry environment to reduce uncertainty and to cope with bounded rationality. Social learning theory and social identification theory are used to describe how cognitive groups coalesce into… CONTINUE READING
Highly Influential
This paper has highly influenced a number of papers. REVIEW HIGHLY INFLUENTIAL CITATIONS
Highly Cited
This paper has 84 citations. REVIEW CITATIONS



Citations per Year

85 Citations

Semantic Scholar estimates that this publication has 85 citations based on the available data.

See our FAQ for additional information.