Getting emotional: An emotion-cognition dual-factor model of crisis communication

  title={Getting emotional: An emotion-cognition dual-factor model of crisis communication},
  author={Yuanhang Lu and Yi-Hui Christine Huang},
  journal={Public Relations Review},
Abstract The effect of emotional experience on cognitive processes is an under-explored phenomenon in crisis communication research, despite indications of the increasing importance of emotion-based communication in the digital era. Emerging evidence indicates that the emotional experiences of publics play a critical role during organizational crises and determine the degree to which organizations are able to successfully devise communications that help them deal with such crises. Yet no… Expand

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