Getting Personal: Daily Newspaper Adoption of Personal Advertisements

  title={Getting Personal: Daily Newspaper Adoption of Personal Advertisements},
  author={Debra Merskin},
  journal={Newspaper Research Journal},
  pages={75 - 81}
  • Debra Merskin
  • Published 1 June 1995
  • Business
  • Newspaper Research Journal
Classified advertising managers at 65 daily newspapers have adopted voice mail personal advertisements widely and recently in response to declining revenues in classified advertising categories. Though the characteristics of this section and the criteria they impose on advertisers vary, the adoption of voice mail personals suggests a new function for the daily newspaper. 

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