Getting Personal: Daily Newspaper Adoption of Personal Advertisements

@article{Merskin1995GettingPD,
  title={Getting Personal: Daily Newspaper Adoption of Personal Advertisements},
  author={Debra Merskin},
  journal={Newspaper Research Journal},
  year={1995},
  volume={16},
  pages={75 - 81}
}
  • Debra Merskin
  • Published 1 June 1995
  • Business
  • Newspaper Research Journal
Classified advertising managers at 65 daily newspapers have adopted voice mail personal advertisements widely and recently in response to declining revenues in classified advertising categories. Though the characteristics of this section and the criteria they impose on advertisers vary, the adoption of voice mail personals suggests a new function for the daily newspaper. 
View on SAGE

Tables from this paper

References

SHOWING 1-6 OF 6 REFERENCES
Classified Advertising -Top Secret No Longer. Bozell Opinion
  • 1993
Classified Advertising - Top Secret No Longer
  • Bozell Opinion ,
  • 1993
Telep hone intervi ew with Newspaper Association of Am erica Representative
    The Latest on the Classifieds
    • Editor & Publisher, July 12,
    • 1986
    Newhouse School of Public Communication, Syracuse University. Presentation at the Newhouse School, Will the Newspaper be the Dinosaur of the 2 1st Century
    • 1993
    Help-Wanted: Newspapers Call to Arms in Fight Over Class ifieds
    • Advertising Age