• Engineering
  • Published 2017

Gestión de interesados para captar y mantener afiliados del Fondo de Empleados de Gaseosas Colombianas S.A. Aplicando el enfoque PMI

@inproceedings{Bravo2017GestinDI,
  title={Gesti{\'o}n de interesados para captar y mantener afiliados del Fondo de Empleados de Gaseosas Colombianas S.A. Aplicando el enfoque PMI},
  author={Hern{\'a}n Althviz Bravo},
  year={2017}
}
This paper shows a strategy selected between three options, in order to get and keep members of the employees fund at Gaseosas Colombianas S.A. to consolidate it as a sustainable entity into the solidary sector and get benefits for their members. This strategy consists in the establishment of new agreements with different suppliers of goods and services, and an aggressive marketing campaign to increase the number of existing partners. This requires identifying stakeholders and managing them… CONTINUE READING