Corpus ID: 15471080

Gestalt Theory in Interactive Media Design

  title={Gestalt Theory in Interactive Media Design},
  author={Lisa M. Graham},
Gestalt psychology was developed during the 1920’s by three German psychologists, Wertheimer, Koffka and Kohler. Visual artists and designers of the twentieth century adopted gestalt perceptual factors to improve their work. Books including Kepes’s Language of Vision (1944) and Arnheim’s Art and Visual Perception (1954) codified gestalt visual principles for use in design education. What these scholars did not anticipate is the evolution of interactive designs such as web pages, and how gestalt… Expand
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