Geostatistical modeling in the presence of interaction between the measuring instruments, with an application to the estimation of spatial market potentials

  title={Geostatistical modeling in the presence of interaction between the measuring instruments, with an application to the estimation of spatial market potentials},
  author={Francesco Finazzi},
  journal={The Annals of Applied Statistics},
  • F. Finazzi
  • Published 31 July 2012
  • Economics
  • The Annals of Applied Statistics
This paper addresses the problem of recovering the spatial market potential of a retail product from spatially distributed sales data. In order to tackle the problem in a general way, the concept of spatial potential is introduced. The potential is concurrently measured at different spatial locations and the measurements are analyzed in order to recover the spatial potential. The measuring instruments used to collect the data interact with each other, that is, the measurement at a given spatial… 

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