Corpus ID: 5052321

George S . Day Closing the Marketing Capabilities Gap

@inproceedings{Day2011GeorgeS,
  title={George S . Day Closing the Marketing Capabilities Gap},
  author={George S. Day},
  year={2011}
}
Marketers are being challenged by a deluge of data that is well beyond the capacity of their organizations to comprehend and use. Their strategies are not keeping up with the disruptive effects of technology-empowered customers; the proliferation of media, channel, and customer contact points; or the possibilities for microsegmentation. Closing the widening gap between the accelerating complexity of their markets and the limited ability of their organizations to respond demands new thinking… Expand

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