Genetic testing for susceptibility to breast and ovarian cancer: Evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices

@article{Myers2006GeneticTF,
  title={Genetic testing for susceptibility to breast and ovarian cancer: Evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices},
  author={Melanie F Myers and Man-huei Chang and Cynthia M. Jorgensen and William C. Whitworth and Sidibe Kassim and James A Litch and Lori R Armstrong and Barbara Bernhardt and William A Faucett and Debra E. Irwin and Judy Mouchawar and Linda Arthur Bradley},
  journal={Genetics in Medicine},
  year={2006},
  volume={8},
  pages={361-370}
}
Purpose: To assess the impact of direct-to-consumer marketing of genetic testing for risk of breast and ovarian cancer by a biotechnology company on: 1) physicians' knowledge; 2) reasons given when asking questions about the test; and 3) physicians' practice patterns in two pilot cities where the campaign took place and two control cities.Methods: Survey of randomly selected family physicians, internists, obstetrician-gynecologists, and oncologists from May 1–May 21, 2003.Results: Physicians… CONTINUE READING