Generational differences in content generation in social media: The roles of the gratifications sought and of narcissism

@article{Leung2013GenerationalDI,
  title={Generational differences in content generation in social media: The roles of the gratifications sought and of narcissism},
  author={Louis Leung},
  journal={Comput. Hum. Behav.},
  year={2013},
  volume={29},
  pages={997-1006}
}
  • Louis Leung
  • Published 1 May 2013
  • Psychology, Computer Science
  • Comput. Hum. Behav.
This study examines the roles of the gratifications sought and of narcissism in content generation in social media and explores the generational differences in motivations and in narcissistic personalities when predicting the usage of Facebook, blogs, and forums. Data were gathered from a probability sample of 596 social media users through a telephone survey in 2010. Factor analysis results showed that content generation using social media was satisfying five socio-psychological needs: showing… Expand

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