Generation Z consumers' expectations of interactions in smart retailing: A future agenda

  title={Generation Z consumers' expectations of interactions in smart retailing: A future agenda},
  author={Constantinos-Vasilios Priporas and Nikolaos Stylos and Anestis K. Fotiadis},
  journal={Computers in Human Behavior},
Retailing is witnessing a transformation due to rapid technological developments. Retailers are using smart technologies to improve consumer shopping experiences and to stay competitive. The biggest future challenge for marketing and consequently for retailing seems to be generation Z, since members of this generation seem to behave differently as consumers and are more focused on innovation. The aim of this paper is to explore Generation Z consumers' current perceptions, expectations and… CONTINUE READING

From This Paper

Topics from this paper.
3 Citations
75 References
Similar Papers


Publications referenced by this paper.
Showing 1-10 of 75 references

What is smart for retailing

  • E. Pantano, H. Timmermans
  • Procedia Environmental Sciences,
  • 2014
Highly Influential
4 Excerpts

The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan

  • A. Fotiadis, N. Stylos
  • Technological Forecasting & Social Change
  • 2016
Highly Influential
1 Excerpt

New technologies and retailing: Trends and directions

  • E. Pantano
  • Journal of Retailing and Consumer Services,
  • 2010
Highly Influential
2 Excerpts

The future of retailing

  • D. Grewal, A. L. Roggeveen, J. Nordf€alt
  • Journal of Retailing
  • 2017

B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

  • D. Vrontis, A. Thrassou, M. Amirkhanpour
  • Technological Forecasting and Social Change
  • 2016
1 Excerpt

Constituents and consequences of smart customer experience in retailing

  • S. K. Roy, M. S. Balaji, S. Sadeque, B. Nguyen, T. C. Melewar
  • Technological Forecasting and Social Change
  • 2016
2 Excerpts

Consumer adoption of smart in-store technology: Assessing the predictive value of attitude versus beliefs in the technology acceptance model

  • H. Y. Kim, J. Y. Lee, J. M. Mun, K. K. Johnson
  • International Journal of Fashion Design…
  • 2016
2 Excerpts

Similar Papers

Loading similar papers…