Generation Z consumers' expectations of interactions in smart retailing: A future agenda

@article{Priporas2017GenerationZC,
  title={Generation Z consumers' expectations of interactions in smart retailing: A future agenda},
  author={Constantinos-Vasilios Priporas and Nikolaos Stylos and Anestis K. Fotiadis},
  journal={Computers in Human Behavior},
  year={2017},
  volume={77},
  pages={374-381}
}
Retailing is witnessing a transformation due to rapid technological developments. Retailers are using smart technologies to improve consumer shopping experiences and to stay competitive. The biggest future challenge for marketing and consequently for retailing seems to be generation Z, since members of this generation seem to behave differently as consumers and are more focused on innovation. The aim of this paper is to explore Generation Z consumers' current perceptions, expectations and… CONTINUE READING

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