Corpus ID: 10673007

Generation Yine: The Millennial Generation and Wine Label Trends

@inproceedings{Larson2012GenerationYT,
  title={Generation Yine: The Millennial Generation and Wine Label Trends},
  author={Annie Larson},
  year={2012}
}
Advisor: Colleen Twomey This paper focuses on the importance of the Millennial Generation and their perceptions of wine label design. As one of the most dominant consumer market segments in the United States in terms of their buying power, the Millennial Generation can have a significant impact on the success of the wine industry as a whole. A survey and two taste-tests were conducted in order to determine which design attributes millennials find most desirable in wine label design. It was… 
Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity
TLDR
This study investigated whether the design of different wine labeling influences individual preferences, reflected in the neural activity related to visual attention, and examined whether the posterior contralateral negativity (PCN) can be used to assess and predict consumers’ preferences for a specific product based on its external characteristics.

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