Generation Y, web design, and eye tracking

@article{Djamasbi2010GenerationYW,
  title={Generation Y, web design, and eye tracking},
  author={Soussan Djamasbi and Marisa Siegel and Thomas S. Tullis},
  journal={Int. J. Hum. Comput. Stud.},
  year={2010},
  volume={68},
  pages={307-323}
}
Generation Y (age 18-31) is a very large and economically powerful generation, containing eighty-two million people and spending $200 billion annually. It is not surprising that companies are interested in gaining the patronage of this group, particularly via the web. Surprisingly, very little research into making web pages appealing to this important demographic has been done. This paper addresses this need through two separate studies. The first, an online survey, provides evidence that our… Expand
Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking
TLDR
Generation Yers will be more likely than baby boomers to miss key information if a Web page fails to present that information using a limited number of clear focal points that are located above the fold of the page. Expand
Towards Predicting Ad Effectiveness via an Eye Tracking Study
TLDR
This pilot study revealed conclusions that could form the basis towards predicting ad effectiveness of webpages with the use of ad number, location, size, and type. Expand
Text Simplification and Generation Y: An Eye Tracking Study
TLDR
A set of plain language standards (PLS) were used to simplify a text passage from an actual website and showed that PLS were successful in improving textual communication for Generation Y users. Expand
Eye tracking to establish a hierarchy of attention with an online fashion video
Engaging customers online is fast becoming a focus for entrepreneurs, researchers and marketers as it offers a platform with a lower barrier of entry and is heavily utilized among the tech savvyExpand
Web page visual hierarchy: Examining Faraday's guidelines for entry points
TLDR
It was found that both spatial position and distinctiveness can predict earlier attention engagement, and designers ought to stop employing this visual hierarchy model as its predictions can be misleading. Expand
Predicting whether users view dynamic content on the world wide web
TLDR
The Dynamic Update Viewing-likelihood (DUV) model is proposed and validated, a CHi-squared Automatic Interaction Detector (CHAID) model that predicts with around 80% accuracy whether users view dynamic updates as a function of how they are initiated, their size, and their duration. Expand
Three Column Website Layout vs. Grid Website Layout: An Eye Tracking Study
TLDR
An eye tracking experiment conducted to compare the influence of two popular website layouts, i.e. the three column layout and the grid layout, on information search behavior, user attention and perceived usability showed that the participants did not strictly follow the F-shaped scanning pattern. Expand
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach
TLDR
The results suggest that animation in banner ads does not necessarily increase user attention, but that even if a user does not consciously notice a banner ad, the user's attitude toward the brand is influenced. Expand
Visual Appeal of Hotel Websites: An Exploratory Eye Tracking Study on Chinese Generation Y
TLDR
Results show that web pages of hotel websites with large main pictures and little text are indeed visually appealing to Chinese Generation Y. Expand
User comments and public opinion: Findings from an eye-tracking experiment
TLDR
This is the first eye tracking study to test for a correlation between reading user comments and evaluating a news story article and it demonstrates that readers commonly view user comments as a realm characterized by biases and commercialization. Expand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 129 REFERENCES
Generation Y & Web Design: Usability Through Eye Tracking
TLDR
Analysis shows that Generation Y prefers web pages with a main large image, pictures of celebrities, a search feature, and little text, which has important theoretical and practical implications for businesses and future research. Expand
Gender Preferences in Web Design: Usability Testing through Eye Tracking
TLDR
This study examines whether gender preferences can influence the recognition of specific information provided by specific items on a web page and uses an eye tracker that collects information regarding users' fixation. Expand
The determinants of web page viewing behavior: an eye-tracking study
TLDR
The results indicate that gender of subjects, the viewing order of a web page, and the interaction between page order and site type influences online ocular behavior. Expand
Attention web designers: You have 50 milliseconds to make a good first impression!
TLDR
It is found that visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression. Expand
Are people drawn to faces on webpages?
TLDR
Eye-tracking data showed that users were clearly drawn to faces when asked to look at pages and report what they remember and the presence of a face next to a message on a webpage caused users to have a harder time finding that message. Expand
Generations online in 2009
Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online,Expand
Exploring human images in website design: a multi-method approach
Effective visual design of e-commerce websites enhances website aesthetics and emotional appeal for the user. To gain insight into how Internet users perceive human images as one element of websiteExpand
Assessing dimensions of perceived visual aesthetics of web sites
TLDR
Using exploratory and confirmatory factor analyses, it is found that users' perceptions consist of two main dimensions, which are termed "classical aesthetics" and "expressive aesthetics", which are closely related to many of the design rules advocated by usability experts. Expand
Visual Preferences in Urban Street Scenes
This research examined visual environmental preferences of a sample of 46 subjects (Ss): 29 in Japan and 17 in the United States. The Ss (who were all students) were asked to evaluate videotapes andExpand
A Comparison of Questionnaires for Assessing Website Usability
TLDR
Five questionnaires for assessing the usability of a website were compared in a study with 123 participants, and all five questionnaires revealed that one site was significantly preferred over the other. Expand
...
1
2
3
4
5
...