Generation Y, web design, and eye tracking


Generation Y (age 18-31) is a very large and economically powerful generation, containing eighty-two million people and spending $200 billion annually. It is not surprising that companies are interested in gaining the patronage of this group, particularly via the web. Surprisingly, very little research into making web pages appealing to this important… (More)
DOI: 10.1016/j.ijhcs.2009.12.006

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