Generation Y, web design, and eye tracking

  title={Generation Y, web design, and eye tracking},
  author={Soussan Djamasbi and Marisa Siegel and Thomas S. Tullis},
  journal={Int. J. Hum.-Comput. Stud.},
Generation Y (age 18-31) is a very large and economically powerful generation, containing eighty-two million people and spending $200 billion annually. It is not surprising that companies are interested in gaining the patronage of this group, particularly via the web. Surprisingly, very little research into making web pages appealing to this important demographic has been done. This paper addresses this need through two separate studies. The first, an online survey, provides evidence that our… CONTINUE READING
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