Generating original ideas: The neural underpinning of originality

@article{Mayseless2015GeneratingOI,
  title={Generating original ideas: The neural underpinning of originality},
  author={N. Mayseless and A. Eran and S. Shamay-Tsoory},
  journal={NeuroImage},
  year={2015},
  volume={116},
  pages={232-239}
}
One of the key aspects of creativity is the ability to produce original ideas. Originality is defined in terms of the novelty and rarity of an idea and is measured by the infrequency of the idea compared to other ideas. In the current study we focused on divergent thinking (DT) - the ability to produce many alternate ideas - and assessed the neural pathways associated with originality. Considering that generation of original ideas involves both the ability to generate new associations and the… Expand
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