Generating ad targeting rules using sparse principal component analysis with constraints

@inproceedings{Grbovic2014GeneratingAT,
  title={Generating ad targeting rules using sparse principal component analysis with constraints},
  author={Mihajlo Grbovic and Slobodan Vucetic},
  booktitle={WWW},
  year={2014}
}
Determining the right audience for an advertising campaign is a well-established problem, of central importance to many Internet companies. Two distinct targeting approaches exist, the model-based approach, which leverages machine learning, and the rule-based approach, which relies on manual generation of targeting rules. Common rules include identifying… CONTINUE READING