Generating Objectives: Can Decision Makers Articulate What They Want?

@article{Bond2008GeneratingOC,
  title={Generating Objectives: Can Decision Makers Articulate What They Want?},
  author={Samuel D. Bond and Kurt A. Carlson and Ralph L. Keeney},
  journal={Manag. Sci.},
  year={2008},
  volume={54},
  pages={56-70}
}
Objectives have long been considered a basis for sound decision making. This research examines the ability of decision makers to generate self-relevant objectives for consequential decisions. In three empirical studies, participants consistently omitted nearly half of the objectives that they later identified as personally relevant. More surprisingly, omitted objectives were perceived to be almost as important as those generated by participants on their own. These empirical results were… 

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