General and Familiar Trust in Websites

@inproceedings{Cheshire2010GeneralAF,
  title={General and Familiar Trust in Websites},
  author={Coye Cheshire and Judd Antin and Karen Severud Cook and Elizabeth Churchill},
  year={2010}
}
When people rely on the web to gather and distribute information, they can build a sense of trust in the websites with which they interact. Understanding the correlates of trust in most websites (general website trust) and trust in websites that one frequently visits (familiar website trust) is crucial for constructing better models of risk perception and online behavior. We conducted an online survey of active Internet users and examined the associations between the two types of web trust and… CONTINUE READING
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