General Morphological Analysis (GMA)

  title={General Morphological Analysis (GMA)},
  author={Tom Ritchey},
General Morphological Analysis (GMA) is a method for structuring and investigating the total set of relationships contained in multi-dimensional, non-quantifiable, problem complexes. It was originally developed by Professor Fritz Zwicky, the Swiss astrophysicist and aerospace scientist based at the California Institute of Technology. This chapter give an historical and theoretical background to morphological modelling and presents a case study involving organisation structure and change. 

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Fritz Zwicky pioneered the development of morphological analysis (MA) as a method for investigating the totality of relationships contained in multi-dimensional, usually nonquantifiable problem

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