Gender schema theory: A cognitive account of sex typing.

@article{Bem1981GenderST,
  title={Gender schema theory: A cognitive account of sex typing.},
  author={Sandra Lipsitz Bem},
  journal={Psychological Review},
  year={1981},
  volume={88},
  pages={354-364}
}
  • S. Bem
  • Published 1981
  • Psychology
  • Psychological Review
Gender schema theory proposes that the phenomenon of sex typing derives, in part, from gender-based schematic processing, from a generalized readiness to process information on the basis of the sex-linked associations that constitute the gender schema. In particular, the theory proposes that sex typing results from the fact that the self-concept itself gets assimilated to the gender schema. Several studies are described which demonstrate that sex-typed individuals do, in fact, have a greater… 

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...

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