Gender differences in information search strategies for a Christmas gift

@inproceedings{Laroche2000GenderDI,
  title={Gender differences in information search strategies for a Christmas gift},
  author={Michel Laroche and Gad Saad and Mark Cleveland and Elizabeth F. Browne},
  year={2000}
}
Examines the underlying determinants of in‐store information search for a Christmas clothing gift, specifically focusing on gender differences. Two non‐personal (general and specific) and one personal (sales clerk assistance) in‐store information search domains were obtained from the results of a survey of actual consumers carried out shortly after the Christmas season. Consistent with the predictions of the selectivity model, females appeared to comprehensively acquire in‐store information… CONTINUE READING

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