Gender and website design in e-business

@article{Cyr2005GenderAW,
  title={Gender and website design in e-business},
  author={D. Cyr and C. Bonanni},
  journal={Int. J. Electron. Bus.},
  year={2005},
  volume={3},
  pages={565-582}
}
Although online shopping has increased exponentially in recent years, very little is known about the difference in male and female perceptions of this experience. This investigation is focused on examining how perceptions between the genders differ concerning transaction security, website design elements, and how the experience of online shopping results in perceptions of website trust, website satisfaction, and e-loyalty. Results of the research indicate that transaction security was not as… Expand
209 Citations

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