Gender and erotic plasticity: sociocultural influences on the sex drive

@article{Baumeister2004GenderAE,
  title={Gender and erotic plasticity: sociocultural influences on the sex drive},
  author={Roy F. Baumeister},
  journal={Sexual and Relationship Therapy},
  year={2004},
  volume={19},
  pages={133 - 139}
}
  • R. Baumeister
  • Published 1 May 2004
  • Psychology
  • Sexual and Relationship Therapy
The Sexual Revolution of the 1960s and 1970s produced sweeping, far-reaching, fundamental changes in sexual behaviours, sexual desires, and sexual attitudes. Or did it? On closer inspection, many researchers concluded that men did not change all that much in their desires and attitudes, and their behaviour only changed because they got more opportunities to do what men had always been wanting to do. In contrast, women changed in much more fundamental ways. After the revolution, women approached… 

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