Gender and Web information seeking: A self-concept orientation model

  title={Gender and Web information seeking: A self-concept orientation model},
  author={Maureen E. Hupfer and Brian Detlor},
Introduction This paper explores gender differences in Web information seeking behavior in a manner that questions the commonly assumed equivalence of sex and gender. An alternative understanding, which distinguishes between the two, defines gender in terms of self-concept traits that vary from person to person. Developing this individual-differences conceptual-ization of gender, we introduce a new self-concept orientation framework that describes how sex and measurable differences in gender… CONTINUE READING
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