Gender and Race Portrayals on Spanish-Language Television

  title={Gender and Race Portrayals on Spanish-Language Television},
  author={Roc{\'i}o Rivadeneyra},
  journal={Sex Roles},
Gender and racial stereotypes continue to permeate our society and one context in which these stereotypes are perpetuated are the media. Although we have a history of content analysis of gender and racial portrayals on English-language television aired in the U.S., few systematic analyses have been conducted on Spanish-language television that airs in the same country. Our team of coders analyzed 466 characters and 481 2-minute intervals on 19 episodes of Spanish-language soap operas or… 
A Content-Analytic Meta-Analysis of Gender Stereotyping in Screen Media
A Content-Analytic Meta-Analysis of Gender Stereotyping in Screen Media Lee Whitney Essig School of Family Life, BYU Master of Science Thousands of studies have investigated the gendered portrayals
If They Only Disrespect Us a Little, and the Story is Interesting, I Keep Watching: Navigation of Ethnic Media Gratifications by Latino Teens
The goal of this study was to apply insights from social identity gratifications and ethnic/racial identity development frameworks to better understand how adolescents perceive, select, and avoid
Negotiating new racism: ‘It’s not racist or sexist. It’s just the way it is’
Comic books are being adapted into film and television series, encouraging underrepresented voices to become more prominent in comic book culture. White men continue to dominate the culture as
The Representation of Women ’ s Roles in Television Series in Spain . Analysis of the Basque and Catalan Cases
The comparison of six Spanish television dramas has enabled us to analyse the role of women in these fictional products. In the series analysed there is a persistence of males playing the leading
The Occupational Roles of Women and Ethnic Minorities on Primetime Television in Belgium: An Analysis of Occupational Status Measurements
In this study, we investigate differences in occupational status between women and men, and between ethnic minority and majority members, by means of a content analysis of Belgian prime-time
The Portrayal of Men and Women in British Television Advertisements: A Review of 7 Studies Published Over a 12 Year Period
In 1999, Furnham and Mak [1] published a review of 14 content-analytic studies of sex roles stereotyping in television commercials. All these studies were based on the McArthur and Resko [2] content
Sexualization in U.S. Latina and White Girls’ Preferred Children’s Television Programs
Sexualization is associated with negative mental and physical health consequences for girls. Media exposure, particularly television (TV), is a pervasive source of sexualizing messages yet little
Beyond the positive–negative paradigm of Latino/Latina news-media representations: DREAM Act exemplars, stereotypical selection, and American Otherness
News-media research on coverage of Latino/Latinas has historically focused on negative stereotyping, particularly as threatening, criminal, lazy, or a burden on society. The 2010–2012 newspaper
Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall
In radio advertising, there is a strong tendency to employ male voices more often than female voices in the belief that male voices sound more convincing. As a result, a gender stereotype is
Programming for the Latino youth: A content analysis of prime time television programs by three Spanish-language broadcast networks
This study reviews U.S. Spanish-language broadcast networks' prime time programming content targeted to the Latino youth audience. It explores the relationship between the Latino youth and prime time


Representations of class and gender on primetime Spanish‐language television in the United States
This study examines the content of primetime Spanish‐language programming available in the United States. Four alternate nights of primetime, serial programming, which included 6 telenovelas and 1
Gender roles in animated cartoons: Has the picture changed in 20 years?
This study is an update of research done primarily in the 1970s on gender representation in children's cartoons. In the present study, 175 episodes of 41 different cartoons were coded for numbers and
Recognition and Respect Revisited: Portrayals of Age and Gender in Prime-Time Television
Analyzing prime-time programs from the 2002–2003 season, this study examined the recognition and respect afforded characters in varying demographic groups. Although Americans 60 and older constitute
Recognition and Respect: A Content Analysis of Prime-Time Television Characters Across Three Decades
This content analysis of week-long samples ofprime-time network dramatic programs broadcast betweenthe fall of 1967 and the spring of 1998 found thatwomenconsistently receive less recognition than
From Ally McBeal to Sábado Gigante
Although previous findings indicate that frequent television viewing is associated with holdingmore stereo typical attitudes aboutgender, no studies have examinedthis connection among Latino youth,
Latino Representation on Primetime Television
This study analyzes the frequency and quality of depictions of Latinos during the 2002 primetime television season. Research on cultivation theory and social identity theory provides insight into the
Black into White: Race and Nationality in Brazilian Thought
Published to wide acclaim in 1974, Thomas E. Skidmore's intellectual history of Brazilian racial ideology has become a classic in the field. Available for the first time in paperback, this edition
What's happening on Music Television? A gender role content analysis
This study analyzed 40 Music Television (MTV) music videos across gender role based content categories. Videos were rated at 30-second intervals by four trained raters using a consensus model.
Distorted Reflections: Media Exposure and Latino Adolescents' Conceptions of Self
2 studies examining associations between multiple dimensions of self-esteem and several forms of media use provide powerful evidence of a potential link between media use and the self-conceptions of Latino youth.
U.S. Latino Audiences of "Telenovelas"
This audience response research focuses on Latino cultural-based experiences with television serial novels. I want to know why Latino audiences watch and what they get out of watching American soap