Gender and Politeness: A Case Study on Advertising Discourse

  title={Gender and Politeness: A Case Study on Advertising Discourse},
  author={Sandra Vazquez-Hermosilla},
The wide variety of beauty and body care products available in the market for industrialized societies clearly suggests that materialism and the beauty mystique move the world in which we live. Trying to conform to social rules that govern the various specific communities of practice in which we interact is a social behaviour that is common to all human beings. However, we wonder how those social rules are created, perpetuated and assimilated by society. It is a matter of fact that the world… CONTINUE READING


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